Audience Research Unit

The Audience Research Unit of the Kendra prepares various reports on Cabinet Summary, PR Activity, Programme Composition month-wise and are sent to the Directorate General, Doordarshan in time. The letters received from viewers are analysed week wise and the comments, suggestions and requests are presented in the programme meeting every Monday.The unit also prepares Annual Report of the Kendra compiling various activities of the Kendra for the use of Directorate, Prasar Bharati & Ministry of I&B. The unit releases BARC Data every week for the use of Programme Producers of the Kendra and Sponsored Producers as well. The GVL of Odia Channels alongwith the trend of DD-Odia programmes are also generated every week and sent to the PB/Directorate. The unit also maintains Data Bank of the Kendra.